Video is one of the most powerful marketing tools available to businesses today. It can be used for a variety of purposes, from advertising your products and services to explaining your customer journey process. Video can also be used to showcase a stunning location or event. In this blog post, we will discuss the many ways video can help market your business. We’ll also provide tips on how to produce video that is effective and engaging.
Explainer Videos
One of the most popular uses for video is creating explainer videos. These videos are designed to educate viewers about a certain topic, usually in a concise and easy-to-understand format. Explainers can be used to introduce viewers to your business, products, or services. They can also be used to explain complex concepts or processes.
When creating an explainer video, it’s important to keep in mind the viewer’s experience. Keep your video short and to-the-point, and use easy-to-understand language and visuals. You want viewers to be able to quickly understand the video’s message without having to watch it multiple times.
Product Videos
Another great way to use video is to create product videos. These videos can be used to showcase your products in action, or to provide an in-depth look at a certain product. Product videos are a great way to engage potential customers and give them a better understanding of what your business has to offer.
It’s crucial to have a firm idea of the video’s goal, when conceptualising a product video. Are you trying to generate interest in a product? Convince customers to buy a product? Or simply give potential buyers a closer look at what your product can do? Once you know what you want the video to achieve, you can start planning out the content and visuals.
Event Videos
Event videos are a great way to capture the excitement of an event and share it with potential attendees. Whether you’re hosting a conference, trade show, or other type of event, video can be a great way to promote it. Event videos can also be used to recap an event after it’s over.
Bear your target audience in mind when planning an event video. Who is your video meant for? Conference attendees? Prospective customers? Plan your shots according to what is likely to resonate with the audience you are seeking to engage with your event video.
Location Videos
If you run a business that operates from a stunning location, video can be a great way to showcase that location. Location videos are a great way to attract potential customers and whet their appetites to visit your business.
When creating a location video, it’s important to focus on the visuals. Your video should be visually appealing and give viewers a sense of the beauty of your location. You’ll also want to focus on the video’s audio, as the sound of your location can be just as important as the visuals.
Storytelling videos
Storytelling videos are a great way to connect with your audience and build an emotional connection. These videos usually tell a personal story, or share the story of how your business came to be. Storytelling videos can be used to inspire viewers, or simply give them a glimpse into your company’s culture.
Emotion is paramount to creating a successful storytelling video. How do you want viewers to feel? What do you want them to take away from the video? It’s also important to choose a story that is interesting and relatable. The last thing you want is for your video to come across as boring or uninspired.
As you can see, video is a versatile marketing tool that can be used for a variety of purposes. When used correctly, video can help to engage your audience in a number of ways. Keep these tips in mind when creating video for your business to ensure that you receive a greater return on your investment.
Still not convinced? Check out these stats:
- 78% of people watch online videos every week (HubSpot)
- 55% of people watch videos online every day (HubSpot)
- By 2019, video will account for 82% of all internet traffic (Cisco)
- 92% of mobile video viewers share videos with others (Invodo)
- 46% of people say that they’ve made a purchase as a result of watching a branded video on social media (Animoto)
- 76% of businesses say video has helped them increase sales (HubSpot)
Contact Juice today to find out how you can leverage the power of video marketing for your business!